The Top 30 Book Manufacturers
Both the high cost of fuel and the interest everyone has in lowering GHG emissions are causing publishers to look for ways to reduce freight usage. Malloy is developing greater fulfillment capabilities so that our customers can store some or all of the books we print for them at our facility and then fulfill orders directly from here. This can be particularly beneficial for orders publishers receive through their Web sites, and we have developed a Web service that will make it easy for publishers’ customers to place their orders with us.
How are you incorporating digital short-run and POD into your customer service offerings?
Edwards: We have been in the digital print business since 1997, so it is not new to us. We expect that offering to grow in the years ahead. I look forward to when we just call it “short-run” and not digital. The quality has really improved, so that day is very close where you cannot tell the difference between digital and offset quality.
Friesen: Friesens has launched a major initiative in digital short-run books with the installation of a digital book factory. Just like offset and web have different print strengths and weaknesses, so does digital. Our customer service representatives and sales team must work closely with publishers to choose the right process for the right book project. Managing the life of a title across several different production platforms has its challenges, but also represents a great opportunity for keeping books relevant and profitable for our customers.
Liess: Digital short-run and POD have been a part of our core offerings to our customers for more than five years already. We see them as an extension of our traditional offset businesses and feel we could not be a full-service provider without them.
Nason: We have no direct plans to incorporate digital or POD into a present service profile. We have considered some digital equipment for printing covers and jackets, but to date have not made the decision to go in that direction.