Book Business EXTRA! Q&A -- Cofounder of iAmplify Speaks About Helping HarperCollins Provide Audio and Video Content Online That Go ‘Beyond the Book.’
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Jack Hidary -- I think iAmplify has several components. I think that the partnership really succeeds because of both parties. Harper, I think, realizes, from their point of view, that everything is going digital and also ‘beyond book.’ Book publishing in terms of a business model is undergoing a fundamental change. Rather than saying hey, let’s just sell $20 to $30 from Jack Welch every three years when he comes out with a book, there is a more sustainable, annuitized regular model of revenue that we can have with an author and celebrity like Jack Welch ... It’s to go ‘beyond the book.’
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- Companies:
- Amazon.com
- HarperCollins
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