EXTRA! -- You’ve received quite a lot of national press recently. What response from students, potential advertisers, etc. have you received from the exposure on TV and print?
Doran -- Not surprisingly, students love the idea. They want to see more books at the site. We’re adding more titles as quickly as we can. As for advertisers, by design, we just started our campaign for advertising. We wanted to build circulation first. What’s nice is that advertisers are now approaching us.
Book Business Extra Q&A -- Freeload Press CEO Talks About His Mission to Offer Students Free, Downloadable Textbooks
EXTRA! -- You’ve received quite a lot of national press recently. What response from students, potential advertisers, etc. have you received from the exposure on TV and print?
Doran -- Not surprisingly, students love the idea. They want to see more books at the site. We’re adding more titles as quickly as we can. As for advertisers, by design, we just started our campaign for advertising. We wanted to build circulation first. What’s nice is that advertisers are now approaching us.