Book Business Extra Q&A: Muller Martini’s Andy Fetherman on Why 2007 Will Be a Transitional Year for Digital Printing
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What signs are pointing to this year being the year that the industry will fully accept on-demand digital printing?
Fetherman: The market forces are creating an environment where publishers are pushing harder and harder for shorter runs and longer print cycles for books, so they keep the ownership of the title longer. This is what’s been driving book manufacturers for years, but this year, book publishers are really pushing for it. For example, we have an initiative with one publisher—which we really haven’t gone public with yet—but they have the digital book manufacturing line in their warehouse to produce books for their inventory. … Publishers are saying, “Hey, if you’re not going to do it, we’re going to do it.”
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