The Corner Office: Pressing Forward Into Digital Publishing
University of California Press’ new director, Alison Mudditt, reveals how the publisher is restructuring to better serve its customers beyond print.
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"The emergence of new online products and business models, evolving customer expectations and competition from outside the traditional industry are but a few of the potential threats to all players in the market," said Mudditt. "Matched with the external challenges are a wide set of internal questions about the optimum ways to structure and resource the Press in order for us to respond quickly and effectively to the needs of our authors, readers and markets."
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Erica Lamberg
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