The Corner Office: Pressing Forward Into Digital Publishing
University of California Press’ new director, Alison Mudditt, reveals how the publisher is restructuring to better serve its customers beyond print.
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● What is UC Press' e-book strategy?
Mudditt: The Press' strategy to date has been channel-based, recognizing the somewhat different requirements of the consumer channel, libraries and the higher-education market. Having said that, at this point, the biggest single channel and source of revenue on the books side is the consumer channel—this is where we've seen the explosion in interest in e-books.
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Erica Lamberg
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