Book Business Q&A: Indiana University Press’ Kathryn Caras talks about INscribe, the electronic publishing platform the press launched this year to increase the spread of its scholarly content.
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Book Business Extra: Why was it important for a university press to get involved in digital distribution now?
Kathryn Caras: It speaks well to the mission of the press, which is to disseminate scholarship. There is no more cost-effective or impact-wise way to do that than online. That’s why we did it. There is also a financial component. We have for a long time licensed our content to the major aggregators in this country. We realized good income from it. But it is also a time for us to start generating direct online from our own content.
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