Industry Outlook Bright
Along those lines, more companies plan to add staff over the next year than cut staff. Four percent of respondents believe their companies will “lay off staff” in the next year, while 22 percent predict staff additions, and 42 percent anticipate “no change.”
Despite all the controversy over the past year with Google and questions over other mega-search sites’ impact on the industry, most publishing executives actually view Google, Yahoo, Microsoft and other search tools as a good thing for the industry as a whole. Fifty-eight percent said they view them as positive, and 27 percent were unsure. Just 9 percent of respondents believe that these searches will have a negative impact.
Matt Steinmetz is the publisher and brand director of Publishing Executive.