The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What segment of the book market has been most affected by a movement to digital devices?
Jensen: Adult trade books have definitely been the most affected, and, within that category, general fiction is the most preferred genre. As far as the age demographic of digital device users, people in the 30- to 44-year-old bracket are the primary buyers.
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Jim Sturdivant
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