The Printers' Evolution
BB: In which book segments do you expect to see such models expanding in the near future?
Prichard: Some trade publishers have lagged behind in the full adoption of print-on-demand and total inventory management, but overall trade adoption continues to climb at a steady pace, and we expect that to continue. E-book content in some segments is driving print runs down, and a print-on-demand solution is very well-suited to the changing nature of the physical side of publishing.
BB: How have changes to distribution/the book retail market affected your business?
Prichard: We saw the changes in distribution coming, and our investments in print-on-demand, digital distribution and enhancing our physical distribution capabilities were in response to anticipating these market shifts. Over this period, we have made huge investments in developing a services company that fits the future of publishing distribution, whether print-on-demand or digital and physical distribution. BB