The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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The big change over the past few years among the major providers is the depth and breadth of services offered. If you want to partner with publishers beyond print—and you'd better–—then you increasingly have to understand market trends and be able to think and act strategically. The need to communicate the same message across all mediums is essential, and the methods of doing this are now that much more sophisticated. So the right partnerships continue to be key.
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Jim Sturdivant
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