The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What new services are you offering book publishers that are most indicative of this change?
Jensen: We recently developed a business partnership with an e-book company and are now offering a very unique solution that creates a new e-book business model. It is platform-neutral and gives publishers—especially small- to medium-size publishing houses—some distinct advantages in the growing digital market. We also have a mobile marketing division that we expect to provide further synergies within our integrated book offering.
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Jim Sturdivant
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