The Printers' Evolution
As book publishers’
businesses evolve,
printers work to adapt
with them—and find
new opportunities
for both print
and digital.
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BB: What changes in the book publishing market are driving these changes?
Jensen: Consumers are driving the changes. They have preferences in how they want to access book content, and they want it on their terms. And while some consumers want to use only one channel, most want multiple methods of access. So, not having the ability and flexibility to deliver on a custom strategy can make you less competitive. Publishers are also realizing the potential to grow markets and revenues by maximizing the availability of their content.
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Jim Sturdivant
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