Self Publishing: Friend or Foe?
Publishers are beginning to accept—and even embrace—the self-publishing movement.
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It has become clear lately that most aspiring authors need more than just a good idea and a salable version of their prose to succeed. As open-publishing and printing company Lulu CEO Bob Young recently told an interviewer at the World E-Reading Congress in London, "Most authors actually don't want to self publish. … The author needs help. He needs help understanding who his market is. He needs help crafting his content so it has more appeal. … We understand the need to connect publishers [with authors] in the sense of people who understand the markets and can help authors sell their content."
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Jim Sturdivant
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