From the Editorial Director: Thinking ‘Outside the Book’
Expanding your product line could be a way to significantly increase
your revenue.
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Diversification. It's not a new concept, and in fact, it's one of the first things you might learn in business classes. In simple terms, the concept can be summarized by a well-known saying: Don't put all your eggs in one basket.
Far too many magazine publishers learned this the hard way, relying almost entirely on ad revenue, which plummeted in 2009 due to the recession and shifts in advertising clients' marketing plans.
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- Companies:
- Scholastic Inc.
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Noelle Skodzinski
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