E-Marketing Strategy: Find Online Book Buyers Fast
How to tap the ‘Big Three’ social media platforms to target your
potential customers.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
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Begin your search with the "Big Three" social media platforms: Facebook, Twitter and the blogosphere.
Searching for your audience on Facebook is easy. Log in to your account and type "cooking" into the site's top search bar. (Searching on Google for Facebook audiences can sometime be more effective than Facebook's own search tool.) You're looking for results marked "Group" or "Page." You'll notice that more than 5.7 million people have indicated that they "Like" cooking as an "Interest," but since Facebook does not allow you to contact people through an "Interest," it's better to look for cooking-related Pages or Groups since you are able to send content to all of the folks who "Like" those.
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J.S. McDougall
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