2. How to develop successful products.
First of all, it's critical to determine the level of interactivity for the app. For instance, what features will, and more importantly, won't be included. Establish the genre for the app (e.g., games, children's books, reference) and then be extremely careful to eliminate any "feature creep," unnecessary ideas that increase development costs, but add little value. Strive for "Five Star" ratings from customers, a vital component to an app's success. The more positive ratings, the better longevity for the app. For the children's market, the key to developing apps is to make them so user-friendly that even toddlers can manipulate the apps by themselves. Properly designing your touch screen interactivity is essential. Always design with navigation tools that are straightforward and features that do not take away from the essence of the app. For example, I've found that excluding games and animation in our children's book apps make them more successful in the long run, as the core focus remains on teaching kids how to read rather than simple entertainment.