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This is a crowded marketplace that is growing tremendously each day, with more than 400,000 apps currently on the App Store. Apps are price-sensitive, and low prices are encouraged. Apps that are 99 cents are competing with others that are $3.99. You can strategically play around with pricing, offering a special introductory price or putting the app on sale for a specified time. These tactics can help the app get noticed by consumers. In fact, many users regularly look for an app to go on sale before purchasing it.
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Noelle Skodzinski
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