Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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Looking ahead into 2011, book publishers seem to be focused more on opportunities than challenges—or perhaps, as the economy continues to rebound and consumers open their wallets a bit wider, it's a case of seeing ways to turn the latter into the former. Certainly, all the free publicity surrounding the exploding e-reading device market has put publishers at the center of a cutting-edge retail trend. The question, as always, is what audiences actually want to spend money on, and in what form. As the options for content delivery continue to expand, many publishers are experiencing success with forays into mobile and e-books, and 2011 looks to be a year when these become more "normalized" as core revenue channels, rather than adjuncts.
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- People:
- Jeffrey Mathews
- John Wiley
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Jim Sturdivant
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