Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: Why was now a good time to improve your websites? Do you expect online sales to be your fastest- growing sales medium in 2011?
Alexander: Improvements to our retail site, Cokesbury.com, are ongoing every year and not triggered by a point-in-time event. The bar is set high and rising in the marketplace, and customer expectations are increasing with respect to search capabilities and ease of check-out. Yes, we expect that online sales will be our fastest-growing Cokesbury retail channel in 2011.
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