Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: How do you expect the flurry of new e-book readers to impact your sales and product mix? What sort of growth in that market do you expect in 2011?
Rothberg: We're seeing tremendous growth in our e-book sales, and as new user-friendly devices and new e-book retailers enter the market, that will only continue. For some of our best-selling frontlist titles, the ratio of digital to physical book sales is quite high, and so we are having to adjust our print runs to reflect this new reality. And, we'll have to keep doing that as the e-book market continues to grow. In 2010, we [experienced] triple-digit growth in e-book sales, and there is no reason to think that will change in 2011.
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