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What it often comes down to is: Will the potential added time and expense translate into additional sales for this specific title?
Some considerations publishers have to weigh before adding extras are the prestige of the author or project, the quality of the project and whether the treatment is worth the added cost. In order to give you a behind-the-scenes look at the production processes of books created using unusual and attention-getting tactics, BookTech Magazine selected two particularly innovative (and effective) examples—one of which won an award for its cover design in the 2004 Annual Gold Ink Awards (BookTech Magazine September/October 2004).
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