Borders Launches 'Customer Commitment' Program, Will Match Lower Prices on In-Store Items
(Press Release) ANN ARBOR, Mich., Nov. 1, 2010, PRNewswire via COMTEX—Borders Group today launched the "Borders Customer Commitment" program, a new customer satisfaction initiative. The Customer Commitment—the first of its kind for a national bookseller—includes the "Low Price Promise," a new in-store program promising to match a local competitor's advertised, in-store price on items that Borders has in-stock. The Commitment also includes the popular "In-Stock Promise," which assures consumers if they don't find an item in stock at a Borders store, and it's among the more than one million titles available on Borders.com, Borders will find it and pay the shipping costs to the customer's home. With each of these promises, customers can enjoy a one-stop shopping experience at their local Borders store.
- Companies:
- Borders Group
- Waldenbooks
- Places:
- Ann Arbor