“Our mission is to be a headquarters for knowledge and entertainment. As you can see, this mission is much broader than saying that we are simply a bookseller, and it opens up what we do with our stores to a wider range of possibilities,” says Anne Roman, director of corporate affairs at Borders Group Inc. “We seek to offer customers an experience that they cannot get elsewhere ….”
SPECIAL REPORT: The Transforming Booksellers’ Landscape
“Our mission is to be a headquarters for knowledge and entertainment. As you can see, this mission is much broader than saying that we are simply a bookseller, and it opens up what we do with our stores to a wider range of possibilities,” says Anne Roman, director of corporate affairs at Borders Group Inc. “We seek to offer customers an experience that they cannot get elsewhere ….”