Connecting with consumers on multiple levels has become essential to brick-and-mortar and online retailing, with both platforms offering distinct opportunities for engagement. Traditional booksellers, for instance, have sought to make their stores community gathering spots: Barnes & Noble boasts of being the nation’s second-largest coffeehouse, while Borders is designing its new stores to better accommodate book clubs, live music and author signings.
SPECIAL REPORT: The Transforming Booksellers’ Landscape
Connecting with consumers on multiple levels has become essential to brick-and-mortar and online retailing, with both platforms offering distinct opportunities for engagement. Traditional booksellers, for instance, have sought to make their stores community gathering spots: Barnes & Noble boasts of being the nation’s second-largest coffeehouse, while Borders is designing its new stores to better accommodate book clubs, live music and author signings.