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BGP<%2Fa>)%20today%20announced%20a%20strategic%20investment%20and%20commercial%20partnership%20with%20Kobo,%20Inc.,%20a%20global%20eReading%20service%20that%20is%20the%20newly%20named%20spin-off%20of%20Toronto-based%20Indigo%20Books%20%26%20Music%20Inc.'s%20Shortcovers%20digital%20reading%20initiative.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fborders-partners-with-kobo-deliver-e-books-415268%2F" target="_blank" class="email" data-post-id="3856" type="icon_link">
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"Our partnership and investment in Kobo is a significant step in our digital strategy of providing eBooks however our customers want to consume them," said Borders Group Chief Executive Officer Ron Marshall. "Kobo's global, device neutral and open approach will allow Borders-branded software applications to be downloaded on a variety of devices and is the right move for Borders as the digital market continues to evolve. We look forward to building on this key element of our digital strategy as we address the growing eBook opportunity while also remaining committed to improving our brick and mortar superstore business."
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- Companies:
- Borders Group
- Sony
- Waldenbooks
- People:
- Coles
- Ron Marshall
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