The announcement comes at a time when e-book sales are booming in Japan, but remain underwhelming by most accounts in North America. The sale of e-books for mobile phones grew 331 percent in Japan from 2005 to 2006, according to the Digital Content Association in Japan.
“Embracing technology as a path to differentiate Borders is a key part of our company’s strategic plan,” says Borders Group Chief Executive Officer George Jones. “Sony’s long history of innovation and pioneering efforts in establishing the e-book as a format, we believe, will be of growing importance to our customers in the future, and this agreement is a big part of our plans to make Borders a true cross-channel retailer, fulfilling our mission as a headquarters for knowledge and entertainment.”
- Companies:
- Borders Group
- Sony