Bowker Publishes Report on Consumer Book- and E-book-Buying Behavior
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U.S. ISBN agency Bowker has announced the publication of a new report providing insights into who is buying books and what motivates them to buy.
"2008 U.S. Book Consumer Demographics and Buying Behaviors Annual Report" is based on data from Bowker's PubTrack Consumer and includes book data, demographics, psychographics, genre-category breakdowns and distribution channel analysis, according to Bowker. The report also includes first-quarter 2009 trends, documenting that mass-merchandisers picked up market share while bookstores had the largest decline.*
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