Brand Awareness: Penguin Classics
Lynn Rosen spoke with Elda Rotor, associate publisher and editorial director of Penguin Classics, to find out what makes the brand tick.
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Lynn Rosen
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Do you think that having a recognizable and consistent look to your books helps with sales?
Elda Rotor: Yes, particularly with our signature black spine editions for Penguin Classics, the uniformity helps consumers, students and book lovers spot our editions more quickly, and with that comes the understanding that the titles are in line with our overall vision for the series, a broad and diverse list of titles, carefully edited, translated and produced.
Do you think of this internally in terms of branding? Are there other aspects of how you publish your books that contribute to the brand identity?
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Lynn Rosen
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