‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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The secret to publishing a runaway best seller is out, and you won’t need to read a book or watch a DVD to get in on it.
“The Secret,” a self-help book by Rhonda Byrne, is perhaps the most controversial chart-topper since Dan Brown’s “The Da Vinci Code.” By now you’ve probably heard its premise—that your own thoughts hold the key to a happy, healthy and successful life. Positive thinking attracts positive results, preaches Byrne and a team of “teachers” featured throughout the book. They call it the law of attraction. Your business didn’t fail because you missed a quota or hired the wrong personnel. You failed because you were afraid you’d fail.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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