‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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Whether there is some truth to the book’s premise is up for debate. The results Curr and Atria have had, however, are not. At the time of this story, 3.75 million copies of “The Secret” were in print. Demand was so high that many stores were quickly out of stock, and Atria placed an order for an additional 2 million copies on March 1—marking the single biggest book order in Simon & Schuster history.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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