Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
Though the publishing industry has traditionally served three main roles—gatekeepers, curators and distributors—the instant and global distribution of information has thrown a wrench into at least two of these functions.
While technology has only magnified the need for quality curation, self publishing gives authors a way around the gate, and the Internet has laid waste to long-established distribution chains. The digital revolution was a huge win for the act of publishing. Content is now everywhere and can be purchased anywhere. But how, in this sea of content, do publishers who invest in the time-honored processes that ensure quality content communicate that?
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J.S. McDougall
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