Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
In every step they make, Totten and the Chelsea Green crew consider their venerable brand. "At Chelsea Green, we think about branding from the metadata out to the [customer] in a bookstore. It's all about framing the message of the book, presenting the book that resonates a certain ethic and ethos that ties back to the mission, and to keep our name synonymous throughout.
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J.S. McDougall
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