Special Report: Identity Publishing
The Brand Is The Message
By
Lynn Rosen
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Technological developments are regularly presenting a raft of new challenges and choices. Through it all, publishers are continually being asked to demonstrate their utility. With self-publishing a click away, authors ask publishers, "Do we still need you?" If printing and distribution can now be accomplished at a much-reduced cost and degree of complexity, must publishers redefine their raison d'être? Are publishers having an identity crisis?
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- Companies:
- Apple
- Pearson Education
- Wharton School
- People:
- Jerry (Yoram) Wind
- Lynn Rosen
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Lynn Rosen
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