Book Business blogger Brian Jud named new head of the Small Publishers Association of North AmericaDecember 21, 2012
[Press Release] Effective December 31, 2012, Brad Flora will be resigning from his position as the head of the Small Publishers Association of North America (SPAN). Brian Jud will be stepping into the responsibilities and leadership as SPAN's Executive Director, effective January 1st, 2013.
The current membership benefits will continue. The SPANnet online community and the premium educational content at SPANpro.org will develop and grow. The existing educational programs will be expanded to include more book-marketing webinars, articles, conferences and blogs.
Perhaps the biggest change will be a new emphasis on non-bookstore marketing to help independent publishers sell more books in large quantities. Jud plans to introduce new services such as consulting, cooperative marketing programs to reach buyers in corporations and at trade shows, distribution programs for selling through non-bookstore retailers, and a new networking function to reach more people who can buy your books.
Brian will work hard to help members reach their sales goals as we make a smooth transition into a new era for SPAN and independent publishers.
About Brian Jud
Brian Jud is an author, book-marketing consultant, seminar leader, television host and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis.
Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns) He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing. Brian has also written and published five titles on career transition that are distributed internationally.
Brian conducts the weekly Marketing on Monday webinars, monthly Book Marketing 201® webinars for SPAN and the Book Marketing Monthly® webinars for CreateSpace. He is a speaker in the series of Masters of Marketing seminars held in cities around North America. He was the host of the television series The Book Authority and has aired over 650 shows.
Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University. And he is the founder of the Connecticut Authors and Publishers Association.
If you have any concerns or questions about the transfer of leadership, feel free to contact Brian Jud at BrianJud@bookmarketing.com or Brad Flora at Brad@SPANnet.org.