Burke to Lead Strategic Growth of Scholastic.com

Former Barnes & Noble executive Thomas P. Burke has joined Scholastic Corp. as senior vice president, e-commerce. In his new role, Burke will be responsible for the strategic direction and growth of Scholastic’s e-commerce operation on Scholastic.com, according to a company press release.

During his four years as executive vice president, e-commerce at Barnes & Noble, Burke orchestrated the complete redesign of BN.com and added new merchandise categories, including mp3 audiobooks and e-books, print and digital magazines, educational toys and games, and videogames. Prior to Barnes & Noble, he held several positions at the Discovery Channel, including as senior vice president, marketing & e-commerce, where he managed Discovery.com, the direct-to-consumer business and consumer products.