Buyer's Guide: Why Ecommerce is a Strategic Imperative
Book publishers must adapt, and fast, to incorporate ecommerce at the center of their direct-to-consumer strategies.
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Selena Welz
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The tide of retail is turning digital, and the book publishing industry, like most others, is being swept along. Research shows that consumers are increasingly turning to online sources to purchase books. In 2012, online book retail accounted for 44% of consumer books sales in the U.S., up from 39% in 2011, according to Bowker Market Research.
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Selena Welz
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