Buyer's Guide: Why Ecommerce is a Strategic Imperative
Book publishers must adapt, and fast, to incorporate ecommerce at the center of their direct-to-consumer strategies.
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Selena Welz
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The Ecommerce Advantage
Ecommerce offers some compelling benefits that could redefine book publishers' relationship to their end consumers. Enabling ecommerce allows consumers to interact with and buy directly from book publishers, which has several upshots: Book publishers bypass distributors and retailers to retain more revenue from book sales, have the opportunity to develop ongoing relationships directly with their readers, as well as gather valuable data that would otherwise be tightly held by intermediaries.
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Selena Welz
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