Can Schiffer's Minimum Advertised Pricing Solve Publishers', Authors' and Retailers' Woes?
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Brian Howard
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Out in the bucolic countryside of Southeastern Pennsylvania—where Chester and Lancaster counties meet, and the main distinguishing factor between the rolling pastures and cropland is whether they’re farmed by tractors or the Amish—Schiffer Publishing (schifferbooks.com) has been putting out books across a fantastic array of categories for 37 years. The company was started by Publisher Pete Schiffer’s parents—his father was an antiques dealer, his mother an art historian—as a way to provide more value and information for their customers. In the intervening decades, Schiffer has published some 4,500 titles on everything from art and architecture to ghosts and the paranormal.
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Brian Howard
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