Editor's Note: Cruise Altitude
Changes in publishing, seen through the lens of Tom Cruise and Katie Holmes
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Brian Howard
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Cruise, who's been in the news a bit just this month thanks to his split from Katie Holmes, has always been a lightning rod for controversy, and in 2008 he was at the height of his conductive powers.
The challenge wasn't necessarily to create buzz—that was sure to come. The challenge was to control it, to keep it under wraps (and out of the publisher's catalog) until just the right time to avoid having some other publisher rush a product to the shelves ahead of St. Martin's title, capitalizing on whatever awareness the Morton book would create.
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Brian Howard
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