Hooked on Rapid Growth
Chip Paucek, Hooked on Phonics CEO, offers a behind-the-scenes look at his company’s major expansion and new products.
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• What are the greatest challenges in trying to reach children today in terms of creating products geared toward them?
Chip Paucek: From our point of view, the greatest challenge is [first] getting buy-in from parents. Our mission is to provide parents and caregivers with age-appropriate resources to help introduce, teach and build reading skills in their children from infancy through age 12.
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Janet Spavlik
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