Hooked on Rapid Growth
Chip Paucek, Hooked on Phonics CEO, offers a behind-the-scenes look at his company’s major expansion and new products.
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• What changes have taken place at HOP as a result of the 2005 acquisition by Educate?
Paucek: The most significant change has been our swift and aggressive move to retail. As you may remember, prior to 2005, “Hooked on Phonics” was sold almost exclusively through infomercials. In less than 24 months, the “Hooked on Phonics” brand went from zero retail penetration to distribution in nearly every mass-market retailer in the United States, including Wal-Mart, Target, Costco, Sam’s Club, Borders, Barnes & Noble, among others.
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Janet Spavlik
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