Wiley Merges Old and New
Christine Dunn, director of marketing, John Wiley & Sons’ professional and trade division, talks about how the 200-year-old company’s marketing efforts blend new and traditional media.
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Dunn’s career began in nonprofit publishing with MIT Press in Cambridge. From there, she spent time as a sales and marketing director for Washington, D.C.-based Island Press. Today, she is nearing the completion of her third year leading Wiley’s marketing efforts in the United Kingdom, and throughout Europe, the Middle East and Asia. These efforts, she says, are centered around experimentation—finding new, innovative and, whenever possible, cheap ways to leverage emerging and new media in marketing Wiley’s books.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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