Wiley Merges Old and New
What are your current responsibilities at Wiley?
Christine Dunn: … I’m responsible for [Wiley’s professional and trade] content in … Europe, the Middle East and Asia. …
Wiley is kind of a big basket of brands. We have everything from “Dummies” to “Frommers” to “Sybex.” But we also have some of our own indigenous brands here in the U.K., one of which is Capstone, which has been a fantastic place for us to do online marketing. We have an author base there that loves to be online and loves to use all mediums available. We also have Wiley Nautical. We’ve set up a community page there—we call them Collective Knowledge Portals. This [one] is for the sailing community, and was a way to launch the Wiley Nautical brand and also really focus on sort of a niche market.
Matt Steinmetz is the publisher and brand director of Publishing Executive.