Chronicle Brings Its Books to Life with Promotional Video: A Q&A with Children's Books Marketing Manager Pete Bohan

A quirky, cranky, hard-to-please birthday girl meets a new, furry best friend and hilarity ensues. “Rita and Whatsit,” a children's title from San Francisco-based Chronicle Books, could easily be described this way to potential customers. Or, they could get an even better feel for the book by watching the promotional video.