Vintage Books Uses ‘New Approach’ to Crashing a Book Project
Chronicling the 24-day turnaround of “The Iraq Study Group Report: The Way Forward—A New Approach.”
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Government reports have, on occasion, sounded blips on literary radar screens in the past—perhaps most notably “The Starr Report” in 1998 and “The 9/11 Commission Report” in 2006, which has sold more than 1 million copies. But what sets apart “The Iraq Study Group Report” was the unprecedented time-crunch challenge overcome by its publisher, Vintage Books. Vintage, a trade paperback imprint of Random House, churned out the best seller in just over three weeks and did so, says Senior Editor Andrew Miller, without seeing any of the book’s copy until the weekend it shipped. Just a couple of weeks later, more than a quarter-million books were in print.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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