Guest Column: Can I Sizzle You a Cigar?
Opportunities for creative book marketing still abound
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I refuse to participate in recessions. While I'll readily admit that it is tough to break even, let alone increase sales, in this economy, trust me when I say that there are still plenty of opportunities for creative bookselling.
First, a little backstory. I have always had a deep interest in selling and marketing. When I was a kid I sold everything. It didn't take me long to figure out that pairing items increased sales. Selling lemonade? Add chocolate chip cookies to the menu and knock the kid down the block out of business. Selling packets of flower seeds? Offer a free lawn cutting if a homeowner buys five packs instead of just two.
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Theodore P. Savas
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