Guest Column: Can I Sizzle You a Cigar?
Opportunities for creative book marketing still abound
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Decades later, I am the managing director of an independent publishing house working with (primarily) military history titles. We launched in 2004 and have more than 100 books in print. Many have garnered awards, earned slots with national book clubs, and have been niche bestsellers. Sales have risen steadily each year, and in an effort to keep the units moving, this year I developed a premium line of cigars. Wait, what?
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Theodore P. Savas
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