Guest Column: Can I Sizzle You a Cigar?
Opportunities for creative book marketing still abound
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Like all conscientious publishers, we crossed our t's and dotted our i's in the traditional ways. We launched Nick's book into the general trade with a successful appearance at Book Expo, sold a printing to the History Book Club, penetrated military bases, and loaded the author with dozens of private signings and speaking engagements. Now more than four years later, Once a Marine is still in hardcover after many printings. Sales, however, had finally witnessed the other side of the strong plateau. Was it finally time for paperback?
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Theodore P. Savas
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