Combating the Higher-Ed Used Book Market
Higher-ed publishers can reclaim lost revenue streams by increasing rate of digital adoption.
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Mike Shannon
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The higher education textbook market is currently experiencing a period of landscape-altering challenges, which are being met with deep innovation. Developments such as adaptive learning technologies are underway that will truly shape the future of education. However, a major lull in this progress is the revenue lost to publishers and learning companies due to the used textbook market.
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- Companies:
- McGraw-Hill Companies
- Sage Publications
Mike Shannon
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